Our Story
In 2010, Asher met a brilliant Israeli founder with an amazing product—and no U.S. sales. It was a familiar story: world-class Israeli innovation, but no traction in America.
Over 70 trips to Israel later, he’s helped dozens of start-up companies grow in the U.S. Their common thread? They treated the U.S. market as a first priority and had committed American sales leadership.
That’s what Focus@50 delivers: your dedicated U.S. sales engine.
Meet the team
Asher Epstein
30+ years of experience scaling founder-led and early-stage growth companies
Closed, supported, and managed over $600M in enterprise deals across 200+ clients, including Apple and Jack Henry
Deep relationships with both Israeli tech leaders and U.S. enterprise buyers
70+ trips to Israel building trusted commercial bridges between ecosystems
Longstanding involvement with ATS/Technion; featured in Start-Up Nation
Known as a premier Israeli-U.S. business connector with unmatched market insight
Brings operational excellence across the full commercial stack, including:
Ali Kaufman Yares
Technology operations executive and digital transformation strategist with a doctorate in communication design
Proven track record scaling tech-enabled organizations across media, education, and high-growth sectors
Expert in building scalable systems, optimizing digital campaigns, and driving operational growth
Brings full-stack leadership across strategy, implementation, team management, and performance optimization
Current focus: Building the operational infrastructure Israeli startups need to succeed in the U.S. market
Gil Sharon
15+ years in technical sales and enterprise-grade engineering solutions
Deep domain expertise in mission-critical systems, electronics component and board-level reliability, MEMS technology, and implementing tailored technical solutions
Proven success with Fortune 500 deployments and global engineering teams
Skilled at integrating Israeli teams into U.S. technical sales pipeline and supporting successful onboarding