Our Story
In 2010, Asher met a brilliant Israeli founder with an amazing product—and no U.S. sales. It was a familiar story: world-class Israeli innovation, but no traction in America.
Over 70 trips to Israel later, he’s helped dozens of start-up companies grow in the U.S. Their common thread? They treated the U.S. market as a first priority and had committed American sales leadership.
That’s what Focus@50 delivers: your dedicated U.S. sales engine.
Meet the team
Asher Epstein
30+ years of experience scaling founder-led and early-stage growth companies
Closed, supported, and managed over $600M in enterprise deals across 200+ clients, including Apple and Jack Henry
Deep relationships with both Israeli tech leaders and U.S. enterprise buyers
70+ trips to Israel building trusted commercial bridges between ecosystems
Longstanding involvement with ATS/Technion; featured in Start-Up Nation
Known as a premier Israeli-U.S. business connector with unmatched market insight
Brings operational excellence across the full commercial stack, including:
Ali Kaufman Yares
Technology operations executive and digital transformation strategist with a doctorate in communication design
Proven track record scaling tech-enabled organizations across media, education, and high-growth sectors
Expert in building scalable systems, optimizing digital campaigns, and driving operational growth
Brings full-stack leadership across strategy, implementation, team management, and performance optimization
Current focus: Building the operational infrastructure Israeli startups need to succeed in the U.S. market
Danny Knight
Client-focused account manager with experience supporting business development and strategic growth across technology and consulting firms
Skilled in managing enterprise relationships, coordinating cross-functional teams, and delivering solutions that drive client success.
Currently pursuing a Master of Science in Data Science at the University of Colorado Boulder, combining technical insight with real-world execution.
Current focus: Helping Israeli tech companies grow U.S. market traction through relationship management and operational support.
Josh Bernstein
U.S. B2B marketing strategist with 15+ years leading multimillion-dollar campaigns for enterprise clients
Expert in digital demand generation, paid search, and pipeline acceleration
Deep understanding of U.S. buyer behavior, budget cycles, and decision-making culture
Skilled at turning cold lists into warm leads through data-driven outreach and messaging
